The metaphor "There's Always a Bigger Fish" can be a reminder to stay humble and keep striving for improvement or it can be a warning to not become complacent. What may be cutting-edge today may become outdated tomorrow. I wanted to hammer this message home quite literally by showing the newer and sleeker robot model fishing while the older and outdated version collects dust in the background. Had a blast blending the organic moss with the cold metal steel to showcase the overgrowth in 3D. Hope you guys dig it!
Concept Art, Art Direction